SEO Strategy Services.

Search marketing is tough. It’s competitive with hard-to-understand rules for success. SEO Strategic planning uncovers what needs to be done to increase visibility and organic traffic. Services include web analytics reporting, keyword research, competitor analysis, and a site audit.

Analytics

We leverage Google Analytics, Google Data Studio, Google Search Console, SEMrush, Spyfu, and other tools to pull in all of the data that measure website performance. With crisp, easy-to-read reports, we have a story and baseline to measure future improvements.

Site Audit

Critical website errors and crawling issues must be identified. Content publishing and website development practices are framed in terms of SEO requirements. From technical crawling errors to page speed to backlinks to metadata, we uncover everything we need to build a roadmap.

Search Competitor Analysis

An important component to developing an effective SEO plan is having a competitor analysis. We assess the rankings and strengths of competitors that target the same people you do. Their successes can be studied and used to advance a maturing SEO program.

Keyword Research

Many marketers are caught by surprise when they see what users are actually typing into Google. The analysis includes user intent and keyword characteristics such as search volume, cost per click, keyword difficulty, content relevance, and trends. It’s essentially market research that can impact messaging and content.